by Karli Kujawa, Junior Art Director @ Silver Square
In addition to the number of print items we created to promote the inaugural class of Indiana Companies to Watch, we also designed a few pieces to promote the program on the web. As with the print ads we made rotating web ads that announced the program, how to enter, and important deadlines. We maintained the look of the other pieces to keep the promotional efforts consistent so that people would begin to recognize the Companies to Watch brand. Once the banner ads were completed for the web, we designed a header and footer for an e-newsletter that would be emailed to sponsors, guests, and potential award recipients. This newsletter was a means of keeping the Companies to Watch program fresh in their minds, as well as, keeping people informed of upcoming deadlines and general information about the program. Next, when the paper invitations were mailed we also wanted an e-invitation that was similar in style that could be emailed to potential attendees. The e-invite needed to contain the same information as the printed version in the same style, but fit into one flat layout as shown below. Finally, we created a web banner with the Companies to Watch branding which was emailed to winners so that they could place it on their websites to acknowlege their award.
This web campaign was a great success and another way for Companies to Watch to spread their message to their intended audience. Contact us to see how we can help you increase your web presence to reach a larger audience.
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