One of the few occasions that I have the television on is when I'm working out. It's usually on CNNor a DVR of the Backyardigans if my son is with me. Tonight I decided I needed a dose of HGTV and somewhat paid attention to the show. What did catch my attention was a commercial from Electroluxwith Kelly Ripa. She told me I could be even more amazing with Electrolux. Who doesn't want to be more amazing (especially hearing this while you're working out?)?
I liked the tag line so much that I made a mental note to myself to check out this Electrolux stuff later tonight when I knew I would have to hit the laptop for lots of time docking some research. I went to the homepage of Electrolux and didn't see anything with Kelly or how to be even more amazing on it, but I did get a selection of entry points in the form of product. I was thinking I recalled the commercial to be about washers and dryers so I went to appliances. There she was. There is my home for finding the amazment.
Now to the surprising bit - I was amazed.
I did like the site very much, and I would buy the products today if I were in the market for such items. They even took the time to make the connection from the commercial spots to the design of the site, to the shots, to using Kelly's voice, to doing it all just ever so great. Kudos. This is the way to do things across multiple mediums and actually amaze your audience. Why spend the time and money to speak to them if you're going to change your voice, sound, stage, design and more once you get them to where you want them to go?
So many people have missed this not so tiny detail. The people who want to do something, anything, to just have a marketing activity. The people who don't understand that one magical elixir doesn't exist. The people who rely too much on too little effort. The people who do what's in the budget instead of doing what's right with what you can make of the budget.
Plan it all out in your next blitz. Act like Electrolux and be even more amazing.
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